Sheila Randall

What if burnout isn’t the price of ambition… but the symptom of building on the wrong foundation?

📅 FixTheFriction.ai – Solopreneur? SME owner? Tired of doing it all the hard way? I fix that.

🌴 Rooted in Dubai – long-term expats building sustainable lives in the UAE. We’re rewriting the “temporary” narrative over shared iftars.

👭 Vanguard Women – wellness for women 45+ ready to age audaciously and on their own terms. Think rooftop gab on bioharmonizing & glow-ups.

Hi, I’m Sheila. I help bold founders and quiet rebels build businesses that work beautifully, without working themselves into the ground.

After two decades inside the engine rooms of scaling startups and legacy organizations, here’s what I’ve learned: when the system’s out of sync, more effort just leads to more exhaustion.

That’s why I created FixTheFriction.ai – to help founders doing too much with too little flow. We design lean, AI-powered systems that dissolve chaos and bring your business back into alignment.

Because I’m not just solving for scale. I’m building systems that sustain, ventures that breathe, and lives that leave room for joy. That’s also why I lead two community movements rooted in the UAE, inspired by its Year of Community vision and my deeper “why”.

Let’s build something meaningful – beyond the hustle.